fractional executives for the AEC, home services, and franchise industries
Welcome to alt.cmo. We help AEC, Home Services, and Franchises operate more efficiently & Grow.
In the quest for business growth, CEOs often face the challenge of limited time and resources, making it impractical to hire a full-time executive team.
The process of recruiting a permanent executive not only consumes precious time, but is costly as well. (The average CMO salary in the U.S. is $275,000+)
When working with Alt.CMO, CEOs gain swift access to seasoned executives who can enable them to construct and execute effective growth & hiring strategies, quicker and for a fraction of the cost.
“the simple truth is, most small to mid-sized companies never fully realize their growth and talent acquisition potential because they are not hiring seasoned, executive-level talent.
at alt.cmo, we understand your frustrations.
What we hear most in our initial consultations is that hiring managers want executive-level talent but can’t seem to attract and/or afford it.
Many will resort to the following:
Hire a junior employee and hope for the best.
Hire a team of mid-level employees costing a fortune.
Outsource to various agencies that don’t perform.
Ignore the issue and stay in the rat race.
what we do.
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The coming talent war in the trades will be unlike anything we’ve seen in the past. With retiring baby-boomers making up 30% of the workforce and a lack of buy-in by Gen X and Millennials, the quest for great talent will be fast and furious. We have over 20+ years of talent acquisition experience.
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We work with you to develop your company's value proposition, key brand messaging, data on target customer demographics, and other high-level elements.
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We work with your organization to create demand for your services, increase awareness of your brand and to expand your influence to your target audience.
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Our team of certified SEO, Content and PPC experts will position your brand at the top of search and interest-based platforms to ensure you are your audience’s first choice when their needs arise.
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We not only act as your sitting Director of Marketing and/or Chief Marketing Officer, but we also have a dedicated team of executive-level, certified experts to deliver on your marketing strategy. Whether its complex web development, high-level SEO/SEM/PPC, paid ads, content creation, email marketing or all of the above, our delivery team will handle it all turn-key.
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No problem. We will work directly with your in-house marketing team to provide executive-level leadership and guidance to ensure best practices are being adhered to.
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Our team of executive advisors will help you lay out a comprehensive operations plan designed to gain maximum performance for your employees and clients.
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Our executive level sales professionals will line out your sales processes so that they align with your brand and work cohesively with your marketing agenda.
certified experts
are you ready for AI? We’ve, got you covered.
Artificial Intelligence (AI) is no longer a buzzword being thrown around; it stands as a transformative force for small and medium-sized businesses (SMBs) in the present. At Alt.CMO, we’ve stayed abreast of the ever-changing dynamics of AI and can help you adopt it, logically, for your SMB.
Discover how AI is reshaping the growth trajectory of SMBs."
who we serve.
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Franchisors and franchisees face unique challenges when it comes to marketing and operations. We are here to guide your franchise in the right direction, limit liability, and further the brand’s authority and awareness.
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We understand the day-to-day challenges facing GCs and the immense amount of competition in the industry. We will position you as the authority in your market and drive quality leads that meet your ideal client persona.
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We know your work is one of a kind. We understand how labor-intensive it is and how important it is to showcase your expertise. We will position you as a leader in your industry and will make sure that your brand generates demand from the clients who matter.
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In your line of business, your work has to be exact. We approach our engineering client’s needs in the same way. The work we perform for your organization will be deliberate and exact, getting you the demand and leads you need to stay competitive.
Meet our executives
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C.R. "Ryan" Kovach
CMO/DIRECTOR OF MARKETING
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Matt Graves
SR. ADVISOR
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Adam Lapino
SR. ADVISOR
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Ian Sadler
CLIENT RELATIONS MANAGER
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Mohit Bhagchandani
DIRECTOR OF TECHNOLOGY
transparent pricing.
With the average executive salary in America topping out at over $350,000 annually, it’s no wonder many businesses are struggling to achieve executive-level implementation and delivery. At Alt.CMO, we are helping small to mid-sized companies do just that. We provide executive-level horsepower to your organization, while preserving your budget for other important business expenditures.
HOURLY CONSULTATION
$250
If your organization is needing some strong executive direction, and you already have an in-house delivery team or an outsourced agency, our hourly consultation package might be perfect for you and your team. There is a minimum of 8 hours per month required. This plan requires an annual commitment.
FULL EXECUTIVE LEADERSHIP
$10000
Plan includes full access to our executives on an as needed basis. We will work directly with you and your team, or your outsourced agencies, to develop customized marketing, finance, HR, operations, recruiting, supply chain, and sales initiatives that drive growth and demand for your brand. This is a month-to-month agreement with no long-term commitment.
Popular
FULL EXECUTIVE + TECH + DELIVERY
$15000
Full access to our executives and technology team, plus all delivery of marketing initiatives will be handled by our in-house team consisting of 100% senior-level talent. All Content, SEO, PPC, Paid Ads, Strategy, Design, Web Development, and Programming are including in this package. This is a month-to-month agreement with no long-term commitment.
WE MAKE IT SIMPLE.
1. schedule free consultation
The first step is for us to spend some time together to understand your unique needs. We want to learn what you’ve historically accomplished with your company and what you want to achieve moving forward.
2. receive a customized growth plan
Once we’ve gotten to know each other, we will create a comprehensive executive plan for you and your team to review and to provide feedback on.
3. transform your business
Our team of executives go to work for you to accomplish all of your marketing, sales enablement, recruitment, supply chain, operations, HR, and technology goals.
Articles
Podcasts
In this episode of Fractional Leadership, we discuss the following topics;
- The need for Fractional Leadership
- The cost of ignoring talent acquisition
- The power of branding
- And my upcoming book "How To Win the Coming War For Talent In Construction"