Perryn Olson, FSMPS, CPSM, CCMP is a sought-after B2B marketer and business advisor who understands the impact both strategy and technology can have on a company’s growth and bottom line. He mixes proven marketing tactics with cutting-edge technology to develop cost-effective, high-growth initiatives that seamlessly integrate business development, recruiting, culture, and marketing.
Utilizing his nearly two decades of experience in construction and technology, Perryn provides marketing strategy, leadership, and mentoring as a fractional CMO with Alt.CMO to construction and construction technology companies.
Previously, Perryn was the Chief Marketing Officer for the REX.one brands: REX Construction, REX Engineering, and REX Technology, which includes SuperDroid Robots and Descon. Before REX, he was My IT’s Chief Strategy Officer, where he managed the marketing strategy and sales team while providing direct client relations.
Perryn got his start in marketing at Design the Planet, a New Orleans brand marketing & design firm where he led their construction marketing division, The Brand Constructors, and became a nationally recognized thought leader on construction marketing. Perryn then worked with Hinge Marketing, a national professional services marketing firm that specialized in high-growth build and technology industry companies. As a marketing strategist, Perryn has developed business growth strategies for solopreneurs to multi-billion-dollar companies.
He is a fellow with SMPS (Society of Marketing Professional Services), a certified marketer with SMPS and the Construction Marketing Association, past president of SMPS Southeast Louisiana, past co-chair of SMPS Southern Regional Conference, and served on numerous SMPS committees and task forces. He has spoken and written extensively within the construction and technoloy industries, wrote The Construction Executive’s Guide to Brand Marketing, is quoted in numerous marketing publications, and is a frequent podcast guest.
Perryn is an Eagle Scout, a graduate of Loyola University New Orleans, and was named to ENR’s “Under 40” list. He lives outside New Orleans with his wife, two daughters, and husky, and coaches his youngest daughter’s swim team.
