Meet Our Team at AltCMO

Building Momentum for Contractors Who Want to Grow

At AltCMO, momentum isn’t just a buzzword; it’s the difference between standing still and scaling up. In construction, the companies that win aren’t the cheapest. They’re the ones that build strong pipelines, attract top talent, and keep projects moving.

That’s why we built AltCMO. To help contractors create the kind of momentum that carries through every bid, every proposal, every hire, and every client relationship.

Why We Exist

Most marketing firms slow you down. They show up with high retainers, junior talent, and “pretty” decks that never touch the realities of construction jobsites. You end up spending all of your time (and budget) teaching them about your world (bid day, submittals, safety culture) while your pipeline stalls and your growth drags. We’re not here to learn. We’re here to build. AltCMO was founded by proven construction marketing leaders who know how to create momentum from day one.

Meet Ryan Kovach: Principal & Fractional CMO at Momentum Builders

Fractional CMOs for Construction

Authority StackSM

Construction SEO & AI Search

Employer Branding & Talent Acquisition

Who We Are

We’re insiders. We’ve marketed ENR Top 400 contractors, specialty trades, ConTech startups, construction staffing firms, and multigenerational family-owned contractors. We’ve developed award-winning marketing campaigns, walked jobsites in steel boots, and guided brands through transitions and acquisitions.

We call ourselves AltCMO because we do things differently than most marketing firms, starting with our CMO experts leading the way. We deliver strategies, systems, and results that keep your company moving forward.

Ryan Kovach

Danielle L. Kovach

Matt Graves

Ben Roberts

Mohit Bhagchandani

The Bigger Picture

Our podcast, newsletter, and research reports all share the same name, Building Momentum. It’s more than a theme. It’s our mission. Whether we’re in your boardroom, on your jobsite, or in your inbox, everything we do builds momentum for you and your construction company.

Our Proven Process

Digital Audit

Brand Audit

StoryBrand

Identify ICP

Tech Stack

Sales Enablement

Talent Acquisition

Lead Generation

Marketing Automation

Continued Strategy

Our team is committed to helping construction companies achieve their goals for growth, diversification, and expansion. We work closely with our clients to understand their unique challenges and develop customized strategies to address them. Whether you need help increasing your revenue, standing out in a crowded market, or attracting venture capital investment, our team at AltCMO is here to help you succeed.