FAQs

What is AltCMO?

AltCMO is a marketing leadership and services firm built exclusively for the construction industry. We provide fractional CMOs, turnkey thought leadership programs, construction-specific SEO, and consulting designed to help contractors, trades, construction staffing firms, ConTech companies, and building product brands build momentum.

We focus only on what moves the needle for construction companies:

  • Fractional CMO – Senior marketing leadership without the full-time overhead.
  • Authority StackSM – A turnkey thought leadership engine that turns 10–15 minutes of SME time per week into 50+ blogs, 50+ videos, and 300+ social posts annually.
  • Construction SEO – Search strategies built on proprietary benchmarks for how owners, developers, and GCs search.
  • Marketing Consulting – Specialized guidance for proposals, campaigns, brand audits, and team development.
Most agencies are generalists. They bring junior staff and “pretty decks” that don’t work in construction. AltCMO is built only for the built environment. Our principals and CMOs have marketed ENR Top 400 contractors, trade contractors, staffing firms, ConTech startups, and building product brands. We’re fluent in construction from day one, so you stop teaching and start winning.

We specialize in the construction ecosystem:

  • General Contractors
  • Trade Contractors
  • Construction Technology (ConTech) Companies
  • Building Product & Material Manufacturers
  • Construction Staffing Firms

Authority Stack is AltCMO’s proprietary thought leadership system. It’s a turnkey service that transforms short weekly SME interviews into a full year of content: 50+ blogs, 50+ videos, and 300+ social posts. It positions your company as the trusted authority in your market—without draining your team’s time.

A Fractional CMO from AltCMO functions as your senior marketing leader. They set strategy, integrate with your leadership team, and oversee execution to grow revenue, margin, and talent. You get the expertise of a proven CMO without the cost of a full-time executive.

We publish the industry’s only Construction SEO Report, benchmarking ENR Top 400 contractors and design firms. We use those insights to craft strategies that improve domain authority, backlinks, spam score, and site performance—tailored for how owners and developers actually search. We also optimize for the future of AI-driven search.

Our fractional CMO and marketing consulting services follow our Proven Process:
  • Digital Audit
  • Brand Audit
  • StoryBrand
  • Identify Ideal Client Profiles (ICP)
  • Tech Stack Review

 

  • Sales Enablement
  • Talent Acquisition
  • Lead Generation
  • Marketing Automation
  • Continued Strategy

Our Resources section includes:

  • Blog posts with actionable insights.
  • Guides & Reports like our exclusive Construction SEO Report.
  • The Building Momentum Podcast, hosted by our principals Ryan Kovach and Perryn Olson, is available on YouTube, Apple Podcasts, and Spotify.

It starts with a Discovery Call. We’ll learn about your goals, challenges, and current marketing setup. From there, we’ll craft a strategy and begin building momentum together.