Construction SEO report cover featuring bold text "CONSTRUCTION SEO" in white and yellow, with the subtitle "Does SEO matter to the construction industry in 2025?" and AltCMO branding, set against a background of a construction site.

Construction vs Architecture SEO Benchmarks 2025

How Do Contractors Stack Up Against Design Firms in SEO?

Our 2025 Construction SEO Report just got a major upgrade. This year, we didn’t stop with the ENR Top 400 Contractors—we also analyzed the ENR Top 500 Design Firms. That means for the first time, we can compare how contractors and design firms measure up in the digital space.

The Results?

  • Across most benchmarks, design firms edged out contractors—but not by much.
  • Contractors held their own in backlinks and site speed, while architects and engineers pulled ahead in domain authority.
  • Spam scores and mobile performance remain trouble spots across the industry, regardless of discipline.

These numbers aren’t just trivia. They’re indicators of how visible and credible firms appear online when prospective clients, employees, or even AI search engines come looking.

Why It Matters
Your website is often the first impression your company makes. Falling behind competitors in SEO benchmarks doesn’t just hurt rankings; it can impact recruiting, business development, and brand perception.


Metric
Construction
2025
Design (AE)
2025
Domain Authority3237
Backlinks1,7441,521
Spam Score22
Desktop Speed7575
Mobile Speed5657
Domain AuthorityConstruction
2025
Design (AE)
2025
Average3237
Median3237
Minimum17
Maximum7178
BacklinksConstruction
2025
Design (AE)
2025
Average24,61625,442
Median1,7441,521
Minimum21
Maximum1,288,2661,130,631
Spam ScoreConstruction
2025
Design (AE)
2025
Average77
Median22
Minimum11
Maximum7581
Desktop SpeedConstruction
2025
Design (AE)
2025
Average7374
Median7576
Minimum1414
Maximum100100
Mobile SpeedConstruction
2025
Design (AE)
2025
Average5757
Median5656
Minimum138
Maximum100100

Get the Full Story

Construction SEO report cover featuring bold text "CONSTRUCTION SEO" and subtitle "Does SEO Matter to the Construction Industry in 2025?" with a background of construction site imagery, emphasizing AltCMO's exclusive research.Our free, ungated 2025 Construction SEO Report includes:

  • A detailed breakdown of SEO performance across contractors and design firms
  • Benchmarks by design discipline
  • ROI of SEO for A/E/C firms
  • Practical steps to measure, compare, and improve your firm’s online visibility

Download the full SEO report now.

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