AltCMO is excited to announce the launch of our new podcast, Building Momentum, hosted by fractional CMOs Ryan Kovach and Perryn Olson. Designed for construction executives, marketers, and trade professionals, the show explores how digital marketing, SEO, and AI are transforming the way contractors win projects, attract talent, and expand their businesses.
In the first seven episodes, Ryan and Perryn dive into topics that matter most for today’s contractors and design firms, including:
- The AI Gold Rush in Construction Marketing – How generative AI and search are changing visibility.
- Why Contractors Can’t Afford to Ignore SEO – Missed opportunities and real-world wins.
- Stop Wasting Your Marketing Dollars – Spotting agencies that don’t deliver results.
- Recruiters Gone in 6 Months – Could AI disrupt talent acquisition?
- Choosing the Right Keywords – Smarter strategies for visibility and growth.
- Marketing Strategy for Contractors – How to say “no” to the wrong clients.
- AI vs. SEO – Using both to attract talent and high-value leads.
With decades of hands-on experience leading marketing for construction companies, Ryan and Perryn bring practical insights, real-world stories, and actionable strategies that contractors can apply immediately.
“Our mission is to help contractors and trade firms build momentum by understanding where marketing and technology are headed, and how to act on it,” said co-host Perryn Olson.
Building Momentum is available now on YouTube and major podcast platforms.
Watch on YouTube
Listen on Spotify
Listen on Apple Podcasts
Podcast Episode Highlights
The 'Building Momentum' podcast features a variety of episodes that delve into critical topics for construction professionals. Each episode is designed to provide actionable insights and strategies that can be implemented in real-world scenarios, ensuring that listeners gain valuable knowledge tailored to their specific needs.
For instance, the first episode titled "The AI Gold Rush in Construction Marketing" discusses how generative AI is reshaping visibility in the industry. By addressing current trends and challenges, Ryan and Perryn equip listeners with the tools necessary to navigate the evolving landscape of construction marketing.
Insights from Industry Experts
In addition to the hosts' expertise, the podcast regularly features insights from industry experts who share their experiences and knowledge. This collaborative approach enriches the content, providing listeners with diverse perspectives on marketing strategies and technological advancements.
Expert guests contribute to discussions on topics such as effective SEO practices and the integration of AI in marketing campaigns, offering practical tips that contractors can leverage to enhance their business operations and stay competitive in the market.
How to Access the Podcast
Listeners can easily access the 'Building Momentum' podcast on various platforms, including YouTube and major podcast services. This accessibility ensures that construction professionals can listen to episodes at their convenience, whether during their commute or while on-site.
To stay updated on new episodes, audiences are encouraged to subscribe to the podcast on their preferred platform. This way, they won't miss out on the latest discussions and insights that can help them grow their marketing knowledge and capabilities.
Future Topics and Trends
The podcast aims to keep its audience informed about future trends and topics relevant to construction marketing. By focusing on emerging technologies and evolving market dynamics, Ryan and Perryn strive to prepare listeners for the challenges and opportunities that lie ahead.
Upcoming episodes will explore themes such as digital transformation in construction, innovative marketing techniques, and the role of data analytics in decision-making. This forward-looking approach ensures that the podcast remains a vital resource for professionals eager to stay ahead in the fast-paced construction industry.
