altcmo

Building Momentum for Contractors Who Want to Grow

Hiring a full-time CMO can be a significant step and a substantial cost that most construction companies can’t afford.

AltCMO gives you that same senior-level marketing leadership, without the overhead of a full-time executive. You gain decades of construction experience, a complete marketing team, and the flexibility to scale your investment as your company grows.

Comparison: AltCMO vs Full-Time CMO

Feature AltCMO Full-Time CMO
Cost A fraction of the cost of a full-time executive $200K–$300K+ annual salary plus benefits
Experience Multiple CMOs with decades in construction, AEC, and tech One individual’s background and perspective
Support Structure Comes with a team for web, SEO, design, and content Must hire and manage team separately
Onboarding Speed Immediate impact, already trained in construction Long hiring and ramp-up period
Research & Insights Proprietary construction marketing research and industry data Limited to internal experience and networks

Why Contractors Choose AltCMO Over Hiring a Full-Time CMO

A full-time CMO gives you leadership. AltCMO provides leadership and execution without the overhead.
  • You get multiple experts, not one
Each client benefits from our collective CMO experience and a full in-house marketing team, encompassing strategy, SEO, design, and analytics.
  • You skip the hiring risk
No recruiting fees, no long onboarding process, and no single-point dependency. You get an entire department that’s already built.
  • You stay ahead through research
Our exclusive construction marketing research gives you access to trends that no individual executive could produce alone.
  • You gain immediate industry expertise
Our CMOs have worked with large and small general contractors and trade contractors. You get relevant insight from day one.

The Bottom Line

A full-time CMO adds overhead. AltCMO adds horsepower.
Stop searching for one unicorn hire. Start building momentum with a team of construction CMOs who deliver measurable growth.
Learn more about our Solutions