Perryn Olson is featured in an on-demand program from Society for Marketing Professional Services titled AEC Benchmarks: Where Top AEC Firms Win.
The session explores how leading architecture, engineering, and construction firms measure performance across marketing and business development—and where many firms fall short.
Drawing on his experience working with general contractors and specialty trades, Perryn shares insights on:
- Benchmarking marketing and BD performance
- Identifying gaps in growth strategy
- Metrics that actually matter for AEC firms
- Common mistakes in reporting and analysis
This program is available on demand for AEC marketers and firm leaders looking to better understand how their performance compares—and how to improve it.
Access the webinar on demand:
https://onlinelearning.smps.org/products/aec-benchmarks-where-top-aec-firms-win