Perryn Olson participated in a live LinkedIn discussion on the evolving role of marketing in construction and the challenges firms face in driving consistent growth.
He shared his experience and perspectives on how construction companies can better align marketing with business development and operations to improve results.
Key topics included:
- Why many construction marketing efforts fail to gain traction
- The importance of aligning marketing, BD, and operations
- How firms can build momentum without adding unnecessary complexity
- Where AI fits into the future of construction marketing
This session was geared toward construction executives and AEC marketers looking for practical, experience-driven insights on growth.
Watch the discussion:
https://www.linkedin.com/video/event/urn:li:ugcPost:7442615031290302465