Most marketing agencies promise growth. Few understand how a construction company actually grows.
They’re experts in design, content, and campaigns, but not in pre qualifications, safety culture, or recruiting tradespeople and field leaders.
AltCMO bridges that gap. Our veteran construction CMOs lead strategy and execution with a deep understanding of how contractors win work, recruit talent, and build reputation.
| Feature | AltCMO | Typical Marketing Agency |
|---|---|---|
| Industry Focus | 100% focused on construction and contractors | Works across industries and business types |
| Leadership | Led by construction-seasoned CMOs | Managed by account managers or creative directors |
| Engagement Model | Fractional CMOs who drive strategy and execution | Project- or retainer-based creative production |
| Scope of Services | Strategy, web, SEO, talent acquisition, analytics, and brand alignment | Focused on design, ads, or social content |
| Business Understanding | Deep knowledge of how contractors generate revenue and manage risk | Generic B2B marketing knowledge |
| Measurement of Success | Growth in backlog, margin, and recruiting | Campaign results: clicks, impressions, or engagement |
| Research & Insights | Proprietary construction marketing research and industry data | Usually none; limited to personal experience |