Marketing consultants are great at building plans. But most hand you a strategy and walk away, leaving your team to figure out how to make it happen.
AltCMO bridges that gap. Our fractional CMOs create the strategy, lead the execution, and stay involved to measure and improve results, ensuring your marketing drives revenue, recruitment, and reputation.
| Feature | AltCMO | Typical Marketing Consultant |
|---|---|---|
| Industry Focus | 100% focused on construction and contractors | Serves multiple industries |
| Engagement Model | Fractional CMOs who execute and iterate | One-time or short-term strategy projects |
| Experience Level | Veteran CMOs with decades of AEC and technology experience | Varies, often general marketing or agency background |
| Scope of Services | Full-service: strategy, web, SEO, content, and recruiting | Strategy and recommendations only |
| Ongoing Support | Stays involved to monitor, adjust, and optimize results | Limited or no involvement after delivery |
| Research & Insights | Proprietary construction marketing research and industry data | Generic marketing insights and frameworks |
Consultants can tell you what to do. AltCMO helps you do it, and proves it works.
Here’s how we go beyond the consulting model:
Our CMOs have led marketing efforts within construction companies and have collaborated with numerous contractors. We understand the complexities of project cycles, safety culture, and backlog growth.
Our exclusive construction marketing research provides us and you with insights and benchmarks that you can’t find anywhere else.