SEO matters, but in construction, it’s only one piece of the growth puzzle.
Most SEO agencies focus on generating clicks and keywords. AltCMO builds visibility that turns into revenue, recruits, and reputation. Led by veteran CMOs who understand the construction industry, we integrate SEO into a comprehensive marketing system designed to win bids, attract top talent, and drive growth.
| Feature | AltCMO | Typical SEO Agency |
|---|---|---|
| Industry Focus | 100% construction-focused | Serves any business or vertical |
| Leadership | Led by seasoned CMOs with construction experience | Managed by junior account managers or generalists |
| Scope of Services | SEO as part of a larger strategy: brand, content, web, and recruiting | SEO only, focused on rankings—not revenue |
| Strategy Depth | Built from business goals: backlog, margin, and talent acquisition | Built from search data and keywords |
| Integration | Coordinates with your sales, proposals, and brand positioning | Works in isolation from other marketing efforts |
| Research & Insights | Proprietary construction marketing research and industry data, including the Construction SEO report | Generic best practices and keyword trends |
A standalone SEO agency can get you more clicks. But only an experienced construction CMO can turn those clicks into contracts.
Here’s how AltCMO bridges that gap:
