altcmo

Building Momentum for Contractors Who Want to Grow

Fractional CMOs have become a smart way for growing companies to access executive-level marketing leadership without hiring full-time. But in construction, most fractional CMOs don’t go far enough. They bring a generic strategy, but not the horsepower to execute.

AltCMO was built differently. We combine veteran CMOs, construction industry expertise, and a full in-house marketing team, so you get strategy and results, not just advice.

Comparison: AltCMO vs Typical Fractional CMOs

Feature AltCMO Typical Fractional CMO
Industry Focus 100% focused on construction and contractors Generalists serving any B2B, B2C, or local business
Experience Level Team of senior CMOs with decades in construction, AEC, and technology Individual consultant with a general marketing background
Support Structure Backed by a full marketing team: web, SEO, design, and content Solo operator or small network of vendors
Engagement Depth Embedded partner driving strategy and execution Strategic advisor
Results Focus Measures success in revenue, margin, and recruiting outcomes Measures success in campaigns and deliverables
Research & Insights Proprietary construction marketing research and industry data Limited bandwidth and interest for industry-specific research

Why Contractors Choose AltCMO Over Typical Fractional CMOs

Most fractional CMOs stop at the whiteboard. We stay for the build.

Here’s how AltCMO delivers more than strategy:

  • We understand construction
Our CMOs have led marketing efforts for contractors and trade contractors, both large and small. We speak your language of estimating, safety, and schedule, not just sales funnels.
  • We’re a team, not an individual
Each AltCMO client has a fractional CMO backed by graphic designers, writers, web developers, and SEO specialists. No juggling freelancers, chasing down vendors, or paying even more to execute the fractional CMO’s marketing strategy.
  • We don’t hand off strategy, we execute it
AltCMO manages your marketing calendar, website, SEO, recruiting campaigns, and analytics. You see results, not just recommendations.
  • We’re fueled by exclusive research
Our marketing on construction marketing, including our annual Construction SEO Report, tracks how the industry’s biggest contractors market themselves, giving you benchmarks no individual CMO could match.
  • We’re built for measurable growth
Every strategy ties back to business outcomes: win rate, backlog, profit margin, and talent pipeline.

The Bottom Line

Most fractional CMOs give you a plan. AltCMO provides you with a plan, a team, and the momentum to make it a reality.
Stop hiring generalists. Start growing with a construction-built CMO team.
Learn more about our Solutions