Ben Roberts has been a marketer in the building industry for over a decade. He is known for his keen eye for storytelling and award-winning media campaigns in the lumber & building materials category.
Getting his start at a local lumberyard, Ben quickly doubled website visits and grew online leads tenfold through SEO and content marketing. He was later promoted to the Marketing Director and began implementing video into his marketing strategy. He hosted a “TimberTips” YouTube series that received hundreds of thousands of views in less than a year.
From there, Ben became the North American Marketing Director for Kebony, a European company that specializes in modified wood. He grew the marketing department from an army of one to a team of specialized talent, managing a multi-million dollar marketing budget. By overhauling Kebony’s website, he increased traffic by 50% and grew leads by 5x.
While at Kebony, Ben was recognized on Woodworking Network’s 40 under 40 list. His ability to brand and market building products helped the company win multiple best of product and design awards. Kebony became a household name in the modified wood market.
One of his greatest achievements was producing and hosting 2 seasons of an award-winning documentary series called Design vs. Build. This series has over half a million views and has won 10 Telly Awards for branded content and cinematography. Produced by Kebony, the series was the envy of its competition, building massive brand authority and customer loyalty for the company.
After Kebony, Ben co-founded a video production company specializing in the building industry. He’s interviewed 100+ architects, builders, and industry pros and filmed a hundred different projects around the world. He believes the most compelling product stories are told through the eyes of your best customers.
Ben spent much of his career in Austin, TX, but has recently moved to Orlando, FL, and lives near the most Magical Place on Earth. If he’s not working, he’s probably at Disney World with his wife, son, and daughter.
