Kostmayer Construction was a second-generation marine construction company based in Southeast Louisiana. They predominantly worked locally in the public sector, building marine structures to protect bridges along the lower Mississippi River, building large docks for ports, and constructing civil projects for local municipalities.
Diversifying into Gulf Coast Industrial and Petrochemical Markets
The company needed to diversify its work and wanted to grow into the industrial and petrochemical markets along the Gulf Coast.
Solution
Our CMO, Perryn, worked with Kostmayer’s second generation, which included their VP of Business Development and VP of Engineering, to update the company’s brand image with a new logo and website, position as a critical, out-of-the-box design-build contractor, create sales-assist marketing materials, including tradeshow materials, and submit for local and national construction and safety awards.
Results
Kostmayer Construction grew by 800% over the past decade and built a solid reputation for “building the unconstructable” with creative solutions for industrial and petrochemical facilities from Texas to Florida. The company also earned ABC National’s Diamond STEP (Safety Training Evaluation Process) Award, several ABC Pelican and ABC Bayou Excellence in Construction awards, and the ABC National Excellence in Construction award for the L’auberge Casino in Baton Rouge, LA.
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Overview of Kostmayer Construction
Kostmayer Construction has established itself as a leader in marine construction, specializing in public sector projects. With a history rooted in local operations, the company has expanded its services to include industrial and petrochemical markets, showcasing its versatility and commitment to quality.
The firm’s dedication to innovation and excellence is evident in its ability to adapt to changing market demands. By leveraging its expertise in marine construction, Kostmayer has successfully navigated various challenges, positioning itself as a reliable contractor for complex projects.
Strategic Branding Initiatives
The rebranding efforts led by AltCMO were crucial in redefining Kostmayer Construction’s market presence. The new logo and website not only modernized the company’s image but also communicated its core values and capabilities effectively to potential clients.
These branding initiatives included the development of targeted marketing materials that emphasized Kostmayer’s strengths as a design-build contractor. This strategic approach not only enhanced visibility but also facilitated engagement at industry events, contributing to the company’s growing reputation.
Awards and Recognition
Kostmayer Construction's commitment to quality and safety has been recognized through numerous awards, including the prestigious ABC National’s Diamond STEP Award. These accolades underscore the company’s dedication to maintaining high standards in construction practices.
In addition to the Diamond STEP Award, Kostmayer has received several Excellence in Construction awards for various projects, including the L’auberge Casino in Baton Rouge, LA. These recognitions not only validate the company’s expertise but also enhance its credibility in the competitive construction landscape.
Future Growth and Diversification Plans
Looking ahead, Kostmayer Construction aims to diversify its portfolio by entering the industrial and petrochemical sectors. This strategic pivot is designed to capitalize on emerging market opportunities and expand the company’s service offerings.
By investing in new technologies and fostering partnerships within these industries, Kostmayer plans to enhance its operational capabilities. This forward-thinking approach will not only drive growth but also position the company as a key player in the evolving construction market.
