Why Construction Companies Need Specialized Marketing Teams
Most marketing agencies think they can serve any industry with the same playbook. They’re absolutely wrong about construction. After two decades working primarily with construction companies, I’ve learned that generic marketing approaches fail because they miss the industry’s fundamental complexity. Not every construction company competes with each other. The construction ecosystem has distinct layers. General […]
Why Construction Firms Win More by Bidding Less
Most construction companies operate like they’re starving. They chase every project, respond to every RFP, and bid on opportunities they have no business pursuing. The result? They spend a significant amount of money only to lose most of their bids. They think that’s part of doing business, but often they don’t realize it because most […]