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Category: Lead Generation

Building Materials SEO Is Broken Because It Ignores the Real Questions

When I was working as a marketing director at a building product manufacturer, I kept hearing the same questions from contractors through our sales team. The same concerns. The same confusion. The…

Boost Leads With Jobsite Fences and Geofencing StrategiesThe Two Fences Every Contractor Should Leverage: Jobsite Fences + Geofencing

The Two Fences Every Contractor Should Leverage: Jobsite Fences + Geofencing

I drive past construction sites every day and see the same thing: plain chain-link fences with maybe a single 4×8 sign by the entrance.That’s a missed opportunity to showcase which general contractor…

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