Building Materials SEO Is Broken Because It Ignores the Real Questions
When I was working as a marketing director at a building product manufacturer, I kept hearing the same questions from contractors through our sales team. The same concerns. The same confusion. The…
Boost Leads With Jobsite Fences and Geofencing Strategies
I drive past construction sites every day and see the same thing: plain chain-link fences with maybe a single 4×8 sign by the entrance.That’s a missed opportunity to showcase which general contractor…