Levers to Increase Your Construction Company’s Revenue
If you’re a construction executive looking to grow your company’s revenue, you ultimately have three metrics that impact your top-line revenue: Improving each of these metrics requires different approaches, which we’ll explore below. First, let’s use an example to examine the metric(s) we want to focus on. Here’s the math on how to grow a […]
Mastering ConTech Marketing: Use Your Silver Bullet to Stand Out in a Crowded Market
As the Construction Technology (ConTech) space grows and transforms, companies in this field are navigating a unique set of challenges—from slow technology adoption to industry-specific hurdles like tight project deadlines, labor shortages, and compliance regulations. To stand out and thrive, ConTech companies need marketing strategies that not only address these pain points directly but also […]
The Hidden Risk in Construction: Undertrained Marketing Coordinators
Why is no one talking about one of the biggest risks in construction? Thousands of general contractors and trade contractors are unknowingly putting their entire companies at risk by hiring recent college graduates as marketing leaders without providing proper direction. This seemingly small decision can have significant consequences. Why is a Rookie Marketing Leader Such […]
Why Most Construction CFOs Shouldn’t Manage Marketers
In the construction industry, it’s not uncommon for Chief Financial Officers (CFOs) to find themselves managing marketing departments. However, this arrangement often leads to significant challenges and missed growth opportunities. Here’s why entrusting CFOs with marketing responsibilities can be a huge mistake and what the ideal reporting structure should look like. The Misalignment of Responsibilities […]
Why Marketing Is More Prevalent and Challenging Today
I’ve marketed construction companies for nearly two decades and seen the industry transform dramatically over the past 10-15 years. While some may attribute these changes to the rise of social media, the reality is far more nuanced. The expectations of clients, prospective clients, employees, and potential employees have evolved, making marketing more prevalent and challenging. […]