Construction’s Biggest Companies Still Believe in SEO. Their Websites Don’t Always Show It.
For the third year in a row, I spent several weeks studying the digital performance of the largest construction companies in the country. It is not glamorous work. There are no hard hats, drone shots, or ribbon cuttings. It involves a lot of spreadsheets, browser tabs, speed tests, backlink profiles, and repeated checks to make […]
Why Construction Leaders Can’t Abandon SEO in the AI Era
I’m watching construction companies make a dangerous assumption right now. They hear that ChatGPT and Perplexity are answering client questions, so they conclude traditional SEO doesn’t matter…
What Makes Good SEO Metrics for Construction Companies
We analyzed 1,000 of the largest contractors in America to answer a question that construction marketers have been wondering for years: what actually constitutes good SEO performance in this…
Why Your SEO Foundation Determines Your AI Visibility
Construction companies are treating AI optimization as a separate project from their SEO work. That’s the mistake.AI optimization requires good SEO. You don’t build separate paths. AI optimization is…
Building Materials SEO Is Broken Because It Ignores the Real Questions
When I was working as a marketing director at a building product manufacturer, I kept hearing the same questions from contractors through our sales team. The same concerns. The same confusion. The…
Three Untapped SEO Strategies Construction Companies Consistently Overlook
Most construction companies chase the same crowded keywords. They fight over “commercial contractor” and “general contractor” while missing opportunities that deliver better results with less…
Why AI Loves Primary Research
I learned something surprising about AI systems two months ago.ChatGPT recommended my own research back to me.I asked ChatGPT to review a marketing strategy I developed for a general contractor. It…
The David vs Goliath Construction SEO Battle
I expected mega contractors to dominate SEO. Bigger budgets should mean better digital performance, right?Not quite.My recent research, which compared 100 mid-sized construction contractors (≈$100…
Construction’s AI Content Advantage Nobody Talks About
Most construction company websites are digital graveyards.Static project galleries from 2015. Generic service descriptions that can be applied to any contractor. The same tired “about us” story that…
Construction SEO Benchmarks: 2024 vs. 2025
When we first launched our Construction SEO Report in early 2025, we benchmarked every website on the ENR Top 400 Contractors list (2024 edition). Just a few months later, we recalculated the numbers for the 2025 list. What changed? List turnover: Approximately 9% of firms on the 2025 list were new, providing us with a […]