How do I market my construction company?

How do I market my construction company?

Most construction companies tell me they tried marketing and it didn’t work. When I dig deeper, the problem becomes obvious. They’re marketing at completely the wrong time. Here’s what typically…

Why Marketing Teams and Leadership Rarely Align

Why Marketing Teams and Leadership Rarely Align

Your marketing team just created a TikTok video that got 100,000 impressions.Leadership thinks it was a waste of time because it was just a silly dance.This disconnect happens in construction…

Why Smart Contractors Let Workers Post Everything

Why Smart Contractors Let Workers Post Everything

Most construction owners think employee social media is all risk with no value.They’re completely wrong.I’ve watched construction companies transform their biggest perceived liability into their most…

Effective Social Media Marketing Strategies for Construction

a group of construction workers discussing social media strategies in a modern office.

 Many builders underestimate the power of social media in reaching their target audience. In this article, effective social media marketing strategies will be explored, including setting clear goals and choosing the right platforms. Readers will learn how to craft compelling content, engage with their audience, and measure success. By addressing common challenges, such as […]