How Construction Companies Can Use StoryBrand to Drive TransformationStoryBrand for Construction Companies: Shift From Services to Transformation
Many construction executives think StoryBrand is just for consumer brands and tech companies. They sit through training sessions, hearing about movies and retail products, thinking, “This could never work for my commercial construction company.” They’re wrong. After running dozens of StoryBrand sessions with construction companies, a pattern emerges. The same executives who roll their eyes […]