AltCMO Exclusive Research: SEO Benchmarks & Insights for Construction in 2026

Research That Cuts Through the Noise

Construction companies don’t have time for guesswork (and neither do we). That’s why we publish data-driven research and practical guides that make it easier to grow your pipeline, strengthen your brand, and attract talent.

Published Reports

SEO Benchmarks for $100M Contractors

We analyzed the websites of 100 contractors with approximately $100 million in annual top-line revenue to see how they stack up against industry giants. A first-of-its-kind look at mid-market construction companies’ website performance.

How Often to Contractors Update Their Website?

Ever wonder how often do the largest contractors update their websites? Our exclusive research reveals whether the mega contractors maintain a fresh digital presence.

Social Media Presence in Construction

We’re looked at the top six social media channels to see where top contractors engage.

Construction SEO Report 2025

Bigger and broader than our initial SEO research. In addition to researching every website of companies on ENR’s Top 400 Contractors, we have also researched ENR’s Top 500 Design Firms, making this the first cross-sector analysis of how contractors and design firms perform in SEO and AI search readiness. This report compares the two sides of the build industry and establishes the A/E/C industry’s first SEO benchmarks.

Inaugural Construction SEO Report [2024]

The industry’s first SEO report for construction. We analyzed the websites of the ENR Top 400 Contractors to reveal how the largest construction companies perform in domain authority, backlinks, spam score, and site speed. This groundbreaking research set the standard for digital marketing in the construction industry.

Upcoming Research

We dive back into the list of ENR Top 400 Contractors to see what Content Management Systems (CMS), Content Delivery Networks (CDN), and Analytics tools contractors to prefer.

We’re taking our SEO benchmarks deeper into the trades with an analysis of the ENR Top 600 Specialty Contractors. This report will reveal how trade contractors and specialty firms compare with GCs and design firms online.

A comprehensive survey of the leading podcasts in Architecture, Engineering, and Construction, so you can see what your peers (and competitors) are talking about.

Importance of Data-Driven Marketing in Construction

Data-driven marketing is crucial for construction companies looking to stay competitive in an evolving industry. By leveraging data analytics, firms can make informed decisions about their marketing strategies, ensuring they target the right audience effectively and efficiently.

For instance, utilizing data to analyze customer behavior and preferences allows construction companies to tailor their services and marketing messages. This targeted approach not only increases engagement but also enhances the overall return on investment (ROI) for marketing campaigns, ultimately leading to sustained business growth.

Understanding SEO Benchmarks for Construction Companies

SEO benchmarks are essential for construction companies to gauge their online performance and identify areas for improvement. By comparing their metrics against industry standards, businesses can understand how well they rank in search engines and what strategies they need to implement to enhance their visibility.

For example, insights from the SEO benchmarks report for $100M contractors reveal common practices among top performers, such as optimizing for local search and enhancing website speed. These benchmarks serve as a guideline for construction firms to refine their SEO strategies and achieve better online rankings.

Trends in Content Management Systems for Contractors

Content Management Systems (CMS) play a vital role in how construction companies manage their online presence. Understanding the trends in CMS usage among contractors can help firms choose the right platform that meets their needs for functionality and scalability.

Research shows that many top contractors prefer CMS platforms that offer robust analytics, user-friendly interfaces, and seamless integration with other marketing tools. By adopting a suitable CMS, construction companies can streamline their content creation and distribution processes, leading to improved audience engagement and brand visibility.

Leveraging Podcasts for Marketing in Construction

Podcasts have emerged as a powerful marketing tool in the construction industry, allowing companies to connect with their audience in a more personal and engaging way. By participating in or sponsoring industry-related podcasts, firms can share their expertise and insights, enhancing their brand authority.

For instance, a comprehensive survey of leading A/E/C podcasts reveals that many listeners are seeking valuable information about trends and best practices in construction. By tapping into this medium, construction companies can not only reach a wider audience but also build strong relationships with potential clients and partners.