Exclusive Research - AltCMO Construction Marketing and Fractional CMO Services

Research That Cuts Through the Noise

Construction companies don’t have time for guesswork (and neither do we). That’s why we publish data-driven research and practical guides that make it easier to grow your pipeline, strengthen your brand, and attract talent.

Published Reports

SEO Benchmarks for $100M Contractors

We analyzed the websites of 100 contractors with approximately $100 million in annual top-line revenue to see how they stack up against industry giants. A first-of-its-kind look at mid-market construction companies’ website performance.

How Often to Contractors Update Their Website?

Ever wonder how often do the largest contractors update their websites? Our exclusive research reveals whether the mega contractors maintain a fresh digital presence.

Social Media Presence in Construction

We’re looked at the top six social media channels to see where top contractors engage.

Construction SEO Report 2025

Bigger and broader than our initial SEO research. In addition to researching every website of companies on ENR’s Top 400 Contractors, we have also researched ENR’s Top 500 Design Firms, making this the first cross-sector analysis of how contractors and design firms perform in SEO and AI search readiness. This report compares the two sides of the build industry and establishes the A/E/C industry’s first SEO benchmarks.

Inaugural Construction SEO Report [2024]

The industry’s first SEO report for construction. We analyzed the websites of the ENR Top 400 Contractors to reveal how the largest construction companies perform in domain authority, backlinks, spam score, and site speed. This groundbreaking research set the standard for digital marketing in the construction industry.

Upcoming Research

We dive back into the list of ENR Top 400 Contractors to see what Content Management Systems (CMS), Content Delivery Networks (CDN), and Analytics tools contractors to prefer.

We’re taking our SEO benchmarks deeper into the trades with an analysis of the ENR Top 600 Specialty Contractors. This report will reveal how trade contractors and specialty firms compare with GCs and design firms online.

A comprehensive survey of the leading podcasts in Architecture, Engineering, and Construction, so you can see what your peers (and competitors) are talking about.