Perryn Olson joined the AEC Marketeer Podcast to discuss one of the biggest challenges facing construction firms today: the disconnect between marketing, business development, and operations.
In this episode, Perryn shares a practical perspective on what’s actually driving growth for AEC firms, and why many marketing efforts fail to translate into revenue or profitability.
Topics covered include:
- Why marketing, BD, and operations must be aligned
- Where most AEC marketing strategies break down
- What high-performing firms are doing differently
- The real role of AI in construction marketing
Listen to the episode:
https://aecmarketeer.fireside.fm/134