Episode Title: Marketing Strategies That Actually Grow Construction Businesses
Perryn Olson joins Mason Brady on Brewing Business with Brady to talk about marketing that moves the needle for construction companies. He shares hard-won insights on what separates high-growth contractors from those spinning their wheels, from defining a clear ICP (Ideal Client Profile) to investing in foundational branding and website improvements.
They discuss common marketing traps, how to measure ROI in a construction setting, and why internal alignment matters just as much as external messaging. Perryn brings both strategic and tactical perspectives, rooted in two decades of experience in the construction industry. The conversation offers practical, no-fluff guidance for business owners and marketing leads alike.