Episode Title: Marketing Mastery in Construction with Perryn Olson
In this inspiring episode of the Build Your Success podcast, Perryn Olson reflects on his journey into construction marketing and the power of specialization. He talks about how niching down to serve only contractors has created more value for clients and better results across the board.
Topics include marketing leadership, building trust with technical audiences, content marketing that educates, and the importance of consistent messaging across platforms. Perryn also shares lessons learned from serving as a fractional CMO and why construction companies should think more like media companies. It’s an energizing discussion for anyone navigating the intersection of construction, leadership, and marketing.