AltCMO is excited to announce the launch of our new podcast, Building Momentum, hosted by fractional CMOs Ryan Kovach and Perryn Olson. Designed for construction executives, marketers, and trade professionals, the show explores how digital marketing, SEO, and AI are transforming the way contractors win projects, attract talent, and expand their businesses.
In the first seven episodes, Ryan and Perryn dive into topics that matter most for today’s contractors and design firms, including:
- The AI Gold Rush in Construction Marketing – How generative AI and search are changing visibility.
- Why Contractors Can’t Afford to Ignore SEO – Missed opportunities and real-world wins.
- Stop Wasting Your Marketing Dollars – Spotting agencies that don’t deliver results.
- Recruiters Gone in 6 Months – Could AI disrupt talent acquisition?
- Choosing the Right Keywords – Smarter strategies for visibility and growth.
- Marketing Strategy for Contractors – How to say “no” to the wrong clients.
- AI vs. SEO – Using both to attract talent and high-value leads.
With decades of hands-on experience leading marketing for construction companies, Ryan and Perryn bring practical insights, real-world stories, and actionable strategies that contractors can apply immediately.
“Our mission is to help contractors and trade firms build momentum by understanding where marketing and technology are headed, and how to act on it,” said co-host Perryn Olson.
Building Momentum is available now on YouTube and major podcast platforms.