AltCMO’s latest research reveals how $100M contractors stack up against industry giants.
In our 2025 Construction SEO Report, AltCMO analyzed the websites of every contractor on the 2025 ENR Top 400 Contractors list to create the construction industry’s first SEO benchmarks.
But that left us wondering, how do the “Davids” of the construction industry compare?
What about the local and regional contractors generating around $100 million in annual revenue, competing against billion-dollar brands?
To find out, we evaluated 100 contractors, each with around $100 million in revenue, and compared their websites against both the SEO benchmark we determined by researching the ENR Top 400 Contractors‘ websites and the top 50 mega contractors on that list.
How the $100M Contractors Stack Up
| Metric | 50 Mega Contractors | ENR 400 (Overall) | 100 $100M Contractors |
|---|---|---|---|
| Domain Authority | 46 | 32 | 26 |
| Backlinks | 23,568 | 1,744 | 382 |
| Spam Score | 3 | 2 | 3 |
| Desktop Speed | 72 | 75 | 76 |
| Mobile Speed | 54 | 56 | 57 |
Key Takeaways
The mega contractors dominate in backlinks, which boosts their Domain Authority and overall SEO strength.
However, the $100M contractors hold their own in other critical areas, particularly page speed and low spam scores, which directly influence user experience and search performance.
In short, the largest construction companies may win on link volume, but smaller regional contractors are proving faster, leaner, and more agile online.
Why It Matters
Construction buyers, partners, and recruits often research companies long before making contact. A slow, outdated, or invisible website can mean lost opportunities, especially as AI and search algorithms increasingly reward credibility, performance, and consistent updates.
Even if you’re not a “Goliath,” your website can compete like one.
How the “David” Contractors Can Beat Goliath Online
The mega contractors’ websites are generally expansive, and their keyword relevance is quite broad. Local and regional contractors can outperform mega contractors in SEO by using more specific keywords, including niche market sectors, specialized services, and local cities, especially suburbs like The Woodlands outside Houston and Naperville outside Chicago.
Curious How Your Website Compares?
AltCMO benchmarks the AEC industry’s digital presence through proprietary research combining SEO analytics, AI-powered insights, and human expertise.
Download the full, ungated 2025 Construction SEO Report or contact us to benchmark your site against the industry.