Episode Title: (with Perryn Olson and Dave Poulos)
In this insightful conversation on the Fractional CMOs and the 90-Day Win podcast, Perryn Olson is paired up with another fractional CMO, Dave Poulos, to guide companies and CEOs exploring how to bring in their first (or next) fractional Chief Marketing Officer.
Perryn unpacks the strategic advantages of fractional CMOs, including how they deliver high-impact marketing leadership without the overhead of a full-time executive. He offers practical advice on how to identify when a business is ready for fractional leadership and how to integrate such a role into existing teams.
The dialogue mixes high-level vision, aligning marketing with business objectives, with tactical steps for implementing fractional CMO services. It’s a compelling listen for leaders in construction, tech, and beyond who want to elevate their marketing without overcommitting resources.