Branding That Attracts the Right Clients and Talent
Branding isn’t just a logo — it’s a competitive advantage. On a recent episode of the Response Drivers podcast, Perryn Olson joined host Rick Rappe to discuss how construction firms can utilize branding and marketing strategies to attract better clients and hire the top talent.
With decades of experience guiding general contractors, trade contractors, and ConTech companies, Perryn emphasized how strong positioning can attract ideal clients and top-tier talent, while repelling poor fits. He highlighted the often-overlooked connection between branding and recruiting, especially in a labor-constrained industry. “The best brands act like magnets,” he explained, “drawing in the right people and pushing away mismatches.”
In the episode, Perryn and Rick cover:
- Why branding must reflect your internal culture and external value
- How to overcome the “low-bid” mindset with ideal client profiles
- Ways to align marketing with operations for better business outcomes
- Tactical insights, like using B2B direct mail in the construction industry
Whether you’re trying to win more work or attract high-performing employees, this episode offers practical strategies for building a brand that fuels sustainable growth.