Perryn Olson, guest on Specified Growth Podcast, discussing strategies to enhance marketing for the building materials and construction industry, featuring the podcast logo and branding elements.

Specified: Building Materials & Construction Growth Podcast

Episode Title: Understanding Your Ideal Client

In this episode of Specified, Perryn Olson shares how construction companies can sharpen their focus by clearly defining their Ideal Client Profile (ICP). He explains how understanding your best-fit customers improves marketing ROI and streamlines business development efforts. 

The conversation explores AI’s role in lead qualification, why contractors often misidentify their target market, and how marketing teams can better support sales. Perryn emphasizes real-world examples from the field and practical steps contractors can take to grow intentionally. This episode is packed with strategic takeaways for construction professionals aiming to market smarter, not louder.