The Art of More with Chris Lee
Fractional CMO services from AltCMO: Get expert marketing strategy for construction businesses and drive growth.
Episode Title: Fractional Leadership with C.R. Kovach Ryan Kovach joins The Art of More podcast to demystify the role of a fractional Chief Marketing Officer and its growing importance in small to mid-sized construction companies. He outlines how fractional leaders bring executive-level strategy without the cost of a full-time hire, making it ideal for growth-stage businesses.
The episode covers hiring timelines, marketing team structure, and aligning brand messaging with long-term goals. Ryan also shares personal insights from scaling multiple companies and consulting across the construction, manufacturing, and SaaS industries. Listeners gain a clearer understanding of when and why to bring in fractional leadership and how to make it work.
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