Veterans in Business: Leadership Insights from AltCMO

Ryan Kovach – 13 Mike Artillery Operator, CMO & BJJ Black Belt

Ryan Kovach joins The Veterans Who Build Show to discuss his unique path from military service to marketing leadership. As a former 13 Mike artillery operator, Ryan reflects on how military discipline and adaptability shaped his approach to branding and leadership. He shares lessons learned as a Brazilian Jiu-Jitsu (BJJ) black belt, business owner, and Fractional Chief Marketing Officer at AltCMO.

The episode highlights the parallels between battlefield clarity and executive decision-making, particularly in the fast-moving world of construction marketing. It’s a motivating listen for veterans and business professionals alike, with practical advice on transitioning skills into entrepreneurial success.

Leadership Insights from Military Experience

In this segment, Ryan Kovach delves into how military leadership principles can be effectively applied in the business world. He emphasizes the importance of adaptability, resilience, and strategic decision-making, which are critical traits developed during military service.

For instance, Ryan shares anecdotes from his time in the military that illustrate how quick thinking and decisive action can lead to successful outcomes in high-pressure environments. These insights are particularly valuable for veterans transitioning into civilian roles, especially in leadership positions.

Marketing Strategies Tailored for Veterans

This section focuses on marketing strategies that resonate with veterans and those in the construction industry. Ryan discusses the unique perspectives and experiences veterans bring to marketing, allowing them to connect authentically with their target audiences.

He provides examples of successful campaigns led by veterans, highlighting how their backgrounds can create compelling narratives that engage consumers. By leveraging their military experience, veterans can craft marketing messages that stand out in a competitive market.

Building a Network in the Construction Industry

Networking is crucial for success in the construction industry, and Ryan shares strategies for veterans to build meaningful connections. He advocates for leveraging existing military networks while also seeking out industry-specific events and forums.

Ryan suggests that veterans can benefit from mentorship programs and professional associations that cater to the construction sector. These opportunities not only enhance their visibility but also provide valuable resources for career advancement and collaboration.

The Role of Adaptability in Business Growth

Adaptability is a recurring theme in Ryan's discussions, emphasizing its significance in navigating the ever-changing landscape of business. He argues that the ability to pivot and adjust strategies is vital for sustained growth and success.

Through case studies, Ryan illustrates how companies that embrace change and foster a culture of innovation tend to outperform their competitors. This lesson is particularly relevant for veterans who are accustomed to dynamic environments and can apply their skills to drive business transformation.