The Veterans Who Build Show
Ryan Kovach, a veteran and CMO, shares insights on leadership and branding on The Veterans Who Build Show. Learn from AltCMO.

Ryan Kovach – 13 Mike Artillery Operator, CMO & BJJ Black Belt
Ryan Kovach joins The Veterans Who Build Show to discuss his unique path from military service to marketing leadership. As a former 13 Mike artillery operator, Ryan reflects on how military discipline and adaptability shaped his approach to branding and leadership. He shares lessons learned as a Brazilian Jiu-Jitsu (BJJ) black belt, business owner, and Fractional Chief Marketing Officer at AltCMO.
The episode highlights the parallels between battlefield clarity and executive decision-making, particularly in the fast-moving world of construction marketing. It’s a motivating listen for veterans and business professionals alike, with practical advice on transitioning skills into entrepreneurial success.
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