Episode Title: Navigating Marketing in the Construction Industry: Insights from AltCMO
On this episode of Verify in Field, Ryan Kovach and Perryn Olson break down what successful marketing looks like in highly specialized construction trades like millwork. Ryan shares how AltCMO helps contractors clarify their positioning, build repeatable marketing systems, and use data to drive smarter decisions.
Perryn speaks to the value of staying niche, the power of fractional leadership, and how to avoid chasing shiny marketing trends. The conversation also touches on using AI responsibly and measuring what matters, such as lead quality and conversion rates, not just likes and clicks. It’s a candid, field-tested conversation for construction marketers and executives seeking direction.