Insight · June 1, 2025

How Many Proposals Does It Take to Hit Your Construction Company's Revenue Goal?

Boost construction revenue with AltCMO's proposal calculator. Determine your proposal needs and optimize sales in 2025.

How Many Proposals Does It Take to Hit Your Construction Company's Revenue Goal?

Often, leaders at construction companies have lofty growth goals for the business, aiming to increase revenue by 5%, 10%, or even 25% year over year. But they don’t always stop to consider how much work it will actually take to reach those numbers.

That oversight can leave construction marketers, proposal specialists, estimators, and preconstruction teams scrambling to support goals that were set without a thought-out plan. Expecting your team to complete more proposals with tighter deadlines may be unrealistic, as those higher expectations lack a clear connection between effort and outcome.

Here's a free, simple calculator to help identify what it takes to achieve your revenue goals.

With just a few inputs, you can determine exactly how many proposals your team needs to submit to reach your revenue goal, and what it would take to scale more efficiently. This tool shows:

  • How many projects you need to win
  • How many proposals you’ll need to submit
  • The total hours required from your team
  • How many full-time employees would it take to support that effort
  • The impact of improving your hit rate
  • The effect of increasing your average project size

Use our Construction Proposals to Revenue Calculator

Construction Sales Calculator

Estimate how many proposals your team needs to submit, and how small changes can improve your sales efficiency.

What to Do Next

Now that you know what it takes, you’ll want to track your proposal pipeline closely. Don't just track your wins and losses, but also the number of proposals you pursue and how much time each one takes.

We recommend tracking each pursuit's Go/No Go score as well to ensure your team is focused on high-value opportunities with the highest likelihood of success. Proposals with strong Go/No Go scores are more likely to win, and the process helps refine your Go/No Go scoring and avoid wasting time on long shots.

Ready to Improve Your Numbers?

If you want to:

  • Increase your hit rate
  • Pursue larger, more profitable projects
  • Or need support developing winning proposals

Let's talk . Our experienced construction fractional CMOs help construction companies grow faster and easier with proven sales and marketing strategies.

Next step

Ready to build momentum?

Tell us where you are today. You get one reply from a marketing executive, not a sales rep.

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