AltCMO logo emphasizing strategic marketing for construction companies, highlighting value over price competition.

Utilizing a fractional CMO is strategic and with AltCMO, we provide even more value. Dare to compare.

ROI Comparison - AltCMO

ROI Comparison: AltCMO vs. In-House Team + Agencies

In-House Marketing Team & Agency Support

Marketing Roles

Agency Support

AltCMO and In-house Team

Cost Breakdown

In-House Team & Agencies:

  • Salary: $
  • Burden (40%): $
  • Agencies: $
  • AltCMO: $0
  • Total: $/year

AltCMO & In-House:

  • Salary: $
  • Burden: $
  • Agencies: $0
  • AltCMO: $0
  • Total: $/year

Many of our clients have marketing coordinators, and some have marketing managers. As fractional CMOs, we provide marketing strategy, executive leadership, and mentoring the junior marketing team.

Source: SMPS 2024 Salary Survey

How do we do it?

  • We know the Architecture/Engineering/Construction industry well, so we don’t waste time getting to know the industry or your business model. Each of our fractional CMOs has 15+ years of industry experience.
  • We don’t have a fancy high-rise office as our entire team is distributed.
  • We’ve optimized our framework to deliver success efficiently and use AI-powered tools to streamline grunt work.
  • Most of our clients come from referrals, SEO, and from our thought leadership efforts. The little marketing and advertising we do is highly targeted (because we’re marketing experts), so we don’t spend much on client acquisition.

Let’s discuss one of our fractional CMOs leading your company’s growth.

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