Stop Chasing Whales With a Rowboat
Contractors tell themselves they can’t land high-value clients because they don’t have the right relationships. Wrong. The relationship excuse is a comfortable lie that protects them from facing the real problem. When contractors finally get in front of whale clients, they get disqualified immediately. Not because of their work quality. Not because of their pricing. […]
Most Construction Companies Are Destroying Their Brand Voice
Brand voice isn’t just about consistency; that’s the baseline. Most companies treat brand voice like paint color. They obsess over matching the exact shade across every wall, every channel, every piece of content. The style guide gets thicker. The approval process gets longer. The content gets more predictable. The business results get worse. Here’s what […]
Marketing Consultant vs Fractional CMO – The Differences and When to Use Each
Construction leaders view the consultant versus fractional CMO decision as a choice between two equals. The actual decision is about whether you’re serious about making changes to your marketing or just checking a box. One delivers a plan. The other builds the system that makes the plan work. The Consultant Model Collapses at Implementation Marketing […]