Construction Marketing & Fractional CMO ServicesHow Many Proposals Does It Take to Hit Your Construction Company’s Revenue Goal?
Often, leaders at construction companies have lofty growth goals for the business, aiming to increase revenue by 5%, 10%, or even 25% year over year. But they don’t always stop to consider how much work it will actually take to reach those numbers. That oversight can leave construction marketers, proposal specialists, estimators, and preconstruction teams […]
How Founder-Led Sales Decreases Your Valuation
Your biggest asset might be your biggest liability. As a fractional CMO for construction companies, I’ve watched founders unknowingly slash their business valuation by 3-5x simply by being too central to their sales process. The math is brutal and straightforward. A construction company where the founder drives 60-80% of revenue might sell for 2x EBITDA. […]