Specialized Fractional CMOs Outperform Generalists
The adoption of fractional CMOs has surged by over 60% in the past five years, and for good reason. Companies that engage them see results. According to research from MogXP, organizations that utilized fractional CMOs reported an average revenue growth rate of 29%, compared to 19% for those without one. Over the past decade, the […]
The Simplest Construction Go/No Go
I developed this simple Go/No Go framework years ago when an engineer on my team emailed me in a panic. He had been struggling with a public RFP response for over two weeks and finally reached out, just 48 hours before the proposal was due. I told him I’d jump in to help, but only […]
How Many Proposals Does It Take to Hit Your Construction Company’s Revenue Goal?
Often, leaders at construction companies have lofty growth goals for the business, aiming to increase revenue by 5%, 10%, or even 25% year over year. But they don’t always stop to consider how much work it will actually take to reach those numbers. That oversight can leave construction marketers, proposal specialists, estimators, and preconstruction teams […]
How Founder-Led Sales Decreases Your Valuation
Your biggest asset might be your biggest liability. As a fractional CMO for construction companies, I’ve watched founders unknowingly slash their business valuation by 3-5x simply by being too central to their sales process. The math is brutal and straightforward. A construction company where the founder drives 60-80% of revenue might sell for 2x EBITDA. […]