The David vs Goliath Construction SEO Battle

I expected mega contractors to dominate SEO. Bigger budgets should mean better digital performance, right?Not quite.My recent research, which compared 100 mid-sized construction contractors (≈$100…

Construction SEO Benchmarks

Construction seo

It all started with this question during one of AltCMO’s weekly Innovation Meetings: “Do the ‘big guys’ in Construction care about SEO?” If you ask most people in Construction, they’ll tell you the industry is built on word-of-mouth, relationships, and low bids. A construction company’s website is usually a secondary source for business development and […]

Boost Your Construction Site With Effective SEO Strategies

a construction site bustling with workers and machinery, surrounded by towering cranes under a clear blue sky.

 In the competitive landscape of the construction industry, many businesses struggle to stand out online. A recent study shows that 75% of users never scroll past the first page of search results, highlighting the need for effective SEO strategies. This article will explore advanced techniques tailored for construction marketing consultants, including keyword optimization, website […]

Why It’s Important to Identify and Document Website Crawl Errors

A website’s functionality and user experience can make or break first impressions Crawl errors—such as 404 errors, broken links, and redirect chains—are among the most common culprits that degrade a website’s performance. Addressing these issues isn’t just a matter of technical housekeeping; it’s a vital aspect of maintaining your site’s visibility, usability, and overall effectiveness. […]