The David vs Goliath Construction SEO Battle

Construction workers engaged in a friendly arm wrestling match, showcasing camaraderie and competition in a construction setting, with hard hats and safety gear.

I expected mega contractors to dominate SEO. Bigger budgets should mean better digital performance, right?Not quite.My recent research, which compared 100 mid-sized construction contractors (≈$100…

Construction SEO Benchmarks

Construction SEO insights from auditing ENR Top 400 contractors' websites, featuring bold text on a black background with yellow hazard stripes.

It all started with this question during one of AltCMO’s weekly Innovation Meetings: “Do the ‘big guys’ in Construction care about SEO?” If you ask most people in Construction, they’ll tell you the industry is built on word-of-mouth, relationships, and low bids. A construction company’s website is usually a secondary source for business development and […]

Boost Your Construction Site With Effective SEO Strategies

Construction site with cranes, heavy machinery, and workers, emphasizing mobile optimization and SEO strategies for construction companies.

 In the competitive landscape of the construction industry, many businesses struggle to stand out online. A recent study shows that 75% of users never scroll past the first page of search results, highlighting the need for effective SEO strategies. This article will explore advanced techniques tailored for construction marketing consultants, including keyword optimization, website […]

Why It’s Important to Identify and Document Website Crawl Errors

Person with head in hands, stressed while working on laptop, symbolizing frustration with website crawl errors in construction SEO context.

A website’s functionality and user experience can make or break first impressions Crawl errors—such as 404 errors, broken links, and redirect chains—are among the most common culprits that degrade a website’s performance. Addressing these issues isn’t just a matter of technical housekeeping; it’s a vital aspect of maintaining your site’s visibility, usability, and overall effectiveness. […]