MARKETING SOLUTIONS FOR GENERAL CONTRACTORS

Helping General Contractors Grow and Build Momentum
As a general contractor, you face a constant balancing act between managing day-to-day operations and growing your business. Traditional marketing tactics—like digital ads or submitting countless proposals—are no longer enough to drive lasting success.
You need a more thoughtful, more strategic approach to marketing that aligns with your goals and sets you apart in a crowded market.
At AltCMO, we partner with general contractors to create customized marketing strategies that help you expand, win more projects, and build a strong brand. Here’s how we can help:
- Expand Your Business and Reach New Markets – Looking to grow your company or enter new markets? We help general contractors develop marketing strategies that target new regions, industries, and clients. Whether you are branching into new sectors or expanding your geographic reach, we’ll help you navigate those changes with a clear and effective plan.
- Win More Projects – Winning new work requires more than just being the cheapest option. We help you define your Ideal Client Profile, refine your proposal process, and improve your sales strategies. By focusing on the right clients and refining your approach, we increase your chances of landing projects and keeping clients for the long term.
- Attract and Retain Top Talent – In today’s competitive construction environment, attracting and keeping great people is crucial. We help general contractors highlight what makes your company unique—whether it’s your safety record, innovation, or commitment to employee growth. We’ll help optimize your recruitment efforts, from job descriptions to the hiring process, ensuring you find the best candidates.
- Navigate Mergers and Acquisitions – If your company is undergoing a merger or acquisition, we can help you communicate changes to clients and employees, ensuring a smooth transition. We’ll work with you to integrate brands, create unified messaging, and develop a strategy that makes the transition seamless.
- Managing Leadership Changes – When leadership transitions occur, it’s important to communicate your company’s vision clearly while honoring its history. We’ll help you navigate these changes, whether it’s through rebranding, internal communications, or updating your external messaging.
Let’s Build Your Future Together
Partner with us to create a marketing strategy that helps your business grow, win more work, and attract the right talent. Contact us today to discuss your goals.