Perryn Olson and Ryan Kovach both presented sessions at the SMPS Southern Regional Conference in San Antonio, TX. Perryn spoke about his research on construction SEO, sharing industry benchmarks, and how the smaller contractors can compete with the giants online. Ryan discussed a digital marketing approach to talent acquisition in AEC.
Their sessions explored how AEC firms can adapt to shifts in search, content consumption, and buyer behavior—while maintaining authenticity and authority in their marketing efforts.
Key themes include:
- How search is evolving beyond traditional SEO
- The impact of AI on content strategy and visibility
- Building authority instead of chasing keywords
- Practical approaches to modern AEC marketing & recruiting
This session is designed for AEC marketers and firm leaders looking to stay ahead of industry shifts and improve how they position their firms in an increasingly competitive environment.
View conference track details:
https://smps-src.org/Track_Four