Perryn Olson and Ryan Kovach both presented sessions at the SMPS Southern Regional Conference in San Antonio, TX. Perryn spoke about his research on construction SEO, sharing industry benchmarks, and how the smaller contractors can compete with the giants online. Ryan discussed a digital marketing approach to talent acquisition in AEC.
Their sessions explored how AEC firms can adapt to shifts in search, content consumption, and buyer behavior—while maintaining authenticity and authority in their marketing efforts.
Key themes include:
- How search is evolving beyond traditional SEO
- The impact of AI on content strategy and visibility
- Building authority instead of chasing keywords
- Practical approaches to modern AEC marketing & recruiting
This session is designed for AEC marketers and firm leaders looking to stay ahead of industry shifts and improve how they position their firms in an increasingly competitive environment.
View conference track details:
https://smps-src.org/Track_Four
Keynote Speakers at the Conference
The SMPS Southern Regional Conference features industry leaders who share their insights on current trends and strategies in the AEC sector. Keynote speakers like Perryn Olson and Ryan Kovach bring a wealth of experience and innovative ideas to the forefront, making their sessions a must-attend for professionals looking to enhance their marketing efforts.
For instance, Perryn Olson's session on construction SEO highlights the importance of optimizing online presence to attract potential clients, while Ryan Kovach focuses on digital marketing strategies that cater to the evolving needs of talent acquisition in the AEC industry. These sessions are designed to empower attendees with actionable knowledge that can be implemented in their firms.
Conference Themes and Topics
The conference will cover a variety of themes relevant to AEC marketers, including digital transformation, buyer behavior, and content marketing strategies. These themes are crucial for professionals who want to stay ahead in a rapidly changing market environment.
Attendees can expect in-depth discussions on how to maintain authenticity and authority in marketing efforts, as well as practical tips on adapting to shifts in content consumption. This comprehensive approach ensures that participants leave with a well-rounded understanding of the current landscape and future trends.
Networking Opportunities
One of the key benefits of attending the SMPS Southern Regional Conference is the opportunity to network with peers and industry leaders. Networking sessions are strategically placed throughout the conference to facilitate meaningful connections and discussions.
Participants will have the chance to engage in conversations that can lead to collaborations and partnerships, enhancing their professional network. The informal setting encourages attendees to share experiences and insights, fostering a sense of community among AEC marketers.
Registration and Attendance Information
To attend the SMPS Southern Regional Conference, interested participants can register online through the official conference website. Early registration is encouraged to secure a spot and take advantage of discounted rates.
The registration process is straightforward, providing options for both individual and group attendance. Additional information regarding accommodation and travel arrangements is also available, ensuring a seamless experience for all attendees.
