Perryn Olson is featured in an on-demand program from Society for Marketing Professional Services titled AEC Benchmarks: Where Top AEC Firms Win.
The session explores how leading architecture, engineering, and construction firms measure performance across marketing and business development—and where many firms fall short.
Drawing on his experience working with general contractors and specialty trades, Perryn shares insights on:
- Benchmarking marketing and BD performance
- Identifying gaps in growth strategy
- Metrics that actually matter for AEC firms
- Common mistakes in reporting and analysis
This program is available on demand for AEC marketers and firm leaders looking to better understand how their performance compares—and how to improve it.
Access the webinar on demand:
https://onlinelearning.smps.org/products/aec-benchmarks-where-top-aec-firms-win
Understanding AEC SEO Benchmarks
The SMPS webinar on AEC SEO benchmarks is designed to equip Architecture, Engineering, and Construction (AEC) firms with the knowledge to understand and improve their online performance. It delves into the critical metrics that define success in the digital landscape for this specific industry, moving beyond generic SEO strategies to focus on what truly drives results for AEC businesses.
This session aims to demystify the complex world of online marketing for AEC professionals by providing actionable insights into how top-performing firms leverage SEO. Attendees will learn to identify key performance indicators (KPIs) relevant to their sector, understand industry-specific search behaviors, and discover how to measure their effectiveness against established benchmarks.
Key Takeaways from the AEC Benchmarks Webinar
The webinar offers a treasure trove of actionable insights for AEC firms looking to enhance their marketing and business development efforts. Participants will gain a clearer understanding of how to identify strategic gaps in their current marketing approaches and learn how to avoid common pitfalls in performance reporting, ensuring their efforts are both efficient and effective.
Specific takeaways include practical advice on developing growth strategies tailored to the AEC market, understanding the nuances of lead generation through digital channels, and mastering the art of data-driven decision-making. The session emphasizes the importance of benchmarking against industry leaders to set realistic goals and track progress accurately.
Who Should Attend the AEC SEO Benchmarks Webinar?
This webinar is specifically curated for professionals within the Architecture, Engineering, and Construction (AEC) industry who are involved in marketing, business development, or leadership roles. It is ideal for those seeking to elevate their firm's online visibility and understand how to measure marketing success effectively.
Individuals such as marketing managers, directors of business development, principals, and even CMOs within AEC companies will find immense value in the content. The webinar is also beneficial for consultants and agencies serving the AEC sector who want to deepen their understanding of industry-specific marketing benchmarks.
AltCMO's Role in AEC Marketing Performance
AltCMO specializes in providing targeted marketing services for the construction industry, with a particular focus on enhancing the performance of AEC firms. Their expertise lies in understanding the unique challenges and opportunities within this sector, enabling them to develop bespoke strategies that drive tangible results.
By leveraging their deep knowledge of AEC SEO benchmarks and marketing best practices, AltCMO assists firms in not only achieving but exceeding their marketing objectives. They offer a range of services, including fractional CMO, SEO, and marketing consulting, all designed to build a robust and effective marketing engine for their clients.
