Fractional CMO (Chief Marketing Officer) – We strategically augment and enhance your in-house talent, offering a cost-efficient solution for marketing strategy and leadership. As your CMO, we integrate seamlessly into your company, providing ongoing insights and working on quarterly objectives such as website development, sales enablement, brand management, digital advertising, and marketing operations.
As Fractional CMOs (Chief Marketing Officers), we provide construction industry companies with marketing strategy, executive leadership, and mentorship. We customize our approach to align with your company’s goals, marketing objectives, personnel, and budget.
With decades of experience in the construction industry, we understand that marketing and business development operate uniquely here. Effective growth requires a balanced approach that emphasizes relationship-building to attract and retain clients, employees, trade partners, and vendors. Without this focus, companies risk falling into the trap of low-bid contracts and high employee turnover.
While company growth is a primary objective, our expertise extends to various critical areas, including employee recruitment, leadership transitions, rebranding, market expansions and startups, mergers and acquisitions, and marketing audits and operations.
We serve a diverse range of clients across the Construction industry, including general contractors, trade contractors, architecture and engineering firms, contech startups, suppliers, and vendors.
Whether you have an in-house marketing department needing guidance or require a turnkey solution, our capabilities are designed to meet your needs.
SEO/Digital Marketing – One of our core offerings as fractional CMOs is digital marketing because most marketing firms just don’t understand the complexities (and oddities) of the Construction industry. We offer a construction-specific SEO service that combines AI-powered tools with expert oversight and our deep industry knowledge. Our approach is designed to help construction companies, engineering firms, and architects improve online visibility, attract the right clients and talent, and achieve measurable growth—all at an affordable cost.
Proposals-as-a-Service [Piloting] – We’re currently piloting a new service line where our experienced proposal managers and specialists handle the entire proposal development process for construction companies and architecture firms, from kickoff to submission. We create proposals designed to win!
Consulting Projects – Our short-term engagements are focused on specific objectives with a defined scope. These projects might involve rebranding, leadership transitions, systems migration, go-to-market strategies, market expansion, or marketing audits.
Office Hours – Our office hours provide a straightforward and affordable way to consult with one of our CMOs during a virtual 2-hour meeting. This session enables us to gain a deeper understanding of your company, marketplace, and objectives, providing you with actionable insights and recommendations without requiring extensive research or deliverables, similar to those found in our consulting services.
In addition to our experienced CMOs, our team includes digital marketers, copywriters, graphic designers, web developers, video editors, and more, all ready to help implement your marketing strategies. We also have a network of trusted partners, or “friends of AltCMO,” who enhance our capabilities. This network includes project photographers, videographers, aerial drone photographers, printers, web hosting services, online job site signage stores, company stores, business development trainers, and more.
We serve a diverse range of clients in the Construction industry.