CMO stands for Chief Marketing Officer and a Fractional CMO is a senior marketing executive working with a company part-time (or fractional) instead of full-time. It’s really that simple of a concept; let me elaborate.
As the senior marketing leader of the company, the Fractional CMO develops the marketing strategy and manages the execution of that strategy. Typically, a fractional CMO operates like a company leader on payroll, providing leadership and mentoring other marketing team members including marketing managers, marketing coordinators, visual designers, copywriters, photographers/videographers, etc., or managing vendors and freelancers like digital agencies and graphic designers.
Fractional CMOs are commonly hired by small to mid-sized companies to provide the company with strategic viewpoint, expertise, and leadership when the company may not have the need or budget to hire a full-time Chief Marketing Officer. Larger companies utilize a Fractional CMO to offset skill gaps such as brand management, marketing operations (process and tools), or data analysis.
Companies, large or small, may also utilize a Fractional CMO for large projects that span multiple months like migrating CRMs, entering new market sectors, or rebranding the company, and to bridge leadership transitions.
Fractional CMOs provide a cost-efficient way for companies of all sizes to gain additional marketing expertise and leadership.
A unique aspect of Alt.CMO’s offering is marketing implementation. Most fractional CMOs craft and manage the marketing strategy, while we can also provide the graphic design, copywriting, website development, SEO, digital advertising, and more that complement our clients’ in-house resources.
Our team’s focus and expertise is in the Construction industry. We work with residential contractors, commercial construction companies, trade partners/subcontractors, engineering firms, and ConTech (construction technology) companies including start-ups.